Why mobile friendly / responsive sites are no longer optional

You may have noticed when you do a search in ‘Google Mobile’ that you’re seeing a new ‘Mobile-Friendly’ tag. So what exactly is going on?

Here’s an example of the tag on our website:

If you’re not seeing this tag for your site, then Google does not consider your site to be mobile friendly.

What’s more, from the 21st April, Google has announced that it will penalise sites which fail to provide a mobile friendly version of their site.

The penalty will directly affect a sites ranking within Google.

Google has defined the following criteria to determine whether or not your site is considered mobile friendly:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

To test whether your site is mobile friendly or not, simply visit the link below and enter your web site address:


From a usability point of view, it could be the best thing to ever happen to websites and it seems gone are the days where the question ‘Do you want your website to be responsive / mobile friendly?’ is asked.

However, it will obviously cause a lot of concern for those whose websites are non-compliant.

You needn’t worry though as we are vastly experienced at taking existing sites and making them mobile friendly / responsive. This could even be the perfect opportunity to completely refresh your website.

If you would like to pick our brains then please get in touch, we’d love to hear from you.